This game - unlike so many other games - doesn’t have a premium currency only available for real money. Not just can the premium currency be gotten through ingame means, it can also be gotten in quite vast amounts to ensure that, with very few exceptions like cosmetic avatars and (mediocre) weapons, everyone can have everything.
This alone is very generous.
But that also means that the devs need to make their money in certain ways.
Let’s say play statistics say the following:
There’s a total of 15000 people playing the game each day.
2000 are hardcore gamers, spending 6+ hours in the game.
10000 are casual, but dedicated gamers, coming online for 1-2 hours a day.
3000 are players just popping in for a few minutes a day or every other day.
With such statistics, the devs need to please the big crowd. The casual gamers - and this is a casual game, given the shortness of the battles.
They need to offer an incentive to have players log in every day - the daily bonus, snotstone events, tribute, GW. Some duties which offer rewards.
But most important is that players don’t see these things as chores. And it’s a chore if something takes up more than 1/3rd of your daily gaming time. If the majority of people spends 1-2 hours in the game each day, the duties need to be tailored to that time. If there are too many events, people can’t do what they want to do in the game.
And only appeasing the masses is what will keep this game running. The devs surely lost players from the UI change. And a lot of players got upset or have health issues. But it meant for them being able to publish the game in several new countries and making it more friendly to never devices, gaining thousands of players. Hence, it happened.
The devs will rather lose 10 VIP 20 players than 1000 VIP 3 players since 1000 people are a more reliable income source than 10.
And every player in a bracket 1 spot 1 guild only does five GW battles a day just like every player in a bracket 5 guild who does the same amount of “work”. Players are equal. Only the majority matters. Because if those 30 top players leave… there would just be 30 others of several thousands take their place. Doesn’t matter to the devs much. And it’s good that it is that way.
And that’s why the game doesn’t revolve about a small group of players. People need to understand that no one here is a special snowflake. Only maybe 3-5% of players check the forums at all, highly guessed.