Look, all of us know that cheating, botting, trainers, hacks, account sharing, all of it is being used by a myriad of players, not just one guy or gal. It is ruining the game. All of us know it but, like Tom Petty says, "You believe want you want to believe." Folks can deny, deny, deny, and read me the company line, but there's still a 9000-pound elephant sitting in your living room.
So aside from that very distasteful reality, here are a few ideas, see what you think:
1) Hire on an experienced, high-level endgamer with knowledge to advise and consult. We do not think the dev staff has the time to play this game like some do, and frankly do not even understand their game as well as some do, especially at the advanced levels.
2) Eliminate PvP as it is now, or just make it casual. It is PvAI anyway, and the AI is a poor/dumb opponent in most cases. I understand it may be designed that way to be more fun, but I'm thinking live head-to-head competition is far MORE fun. Also if it is eliminated as it stands, along with leaderboard "prizes," at least one motivation to cheat will be also eliminated. If it is to be kept, it's time to tighten the code and make it impossible for someone to go 400-0 against 3-trophy opponents in one day's play at 98 seconds a game as was demonstrated last week. Let the casual players enjoy the limited challenge that the current AI offers.
3) Here's my favorite idea: Write some code that will actually record Guild War (or all) battles, and employ it randomly. Let everyone know that any people suspected of botting or the use of trainers, cheaters, hacks, etc., are subject to review. If they are found wanting, out the door they go, sacrificing their precious VIP monies, etc.
4) In addition to Guild Wars, which I sincerely hope can avoid the cheaters, create tournaments where players can enter, say sixteen at a time, and battle it out in 2-out-of-3 matches, in real time. Real-time games are really what gamers really crave and the excitement is hard to match. You'll make a mint if you can work that one out.
Now I know all of this requires time and money and talent, etc., but very conservatively, if only 15% of the 20,000 players that play regularly put up the VIP 5 $130 that I have, that's almost $400,000 right there. I think you guys will still get fat and I hope you do...