My basic advice, knowing little to nothing about your playstyle or goals, is to keep up with all the weekly content. That means…
1. Buying the Spoils of War pack in the Glory Shop every week
(cost—1800 glory; gain—10 event keys, to be used almost exclusively to try and get any legendaries you don’t have)
2. Buying as many of the weekly troop in the Glory Shop to ascend it to mythic
(More copies if you can afford it and need the traitstones that come with the troop. I’d also advise never spending more glory in a week than you earn, so you can amass enough over time to be able to afford the more expensive content releases)
3. With gems, buy weekly event tiers at least as many times as is required to get new troops and weapons
(This usually means Tier IV, which will cost you about the amount of Gems your guild should be providing you each week by completing the Blue Task statue. Don’t forget about Bounty and Faction Releases as part of this cost, and forgo spending gems for items you can get more easily, such as Class weapons in Class Events. Only use whatever gems remain on things you enjoy, to avoid buyer’s regret)
4. Chaos shards should be spent in factions with good troops you don’t have, such as: King Gobtruffle (Amanithrax), The Miraji Queen (Sunken Fleet), and Ethereal Sentry (Hall of Guardians)
(Faction optimization is a HUGE topic, and the three troops listed above are only the tip of the iceberg. There are many thread on the forum discussing key info related to the Underworld—let me know of you want me to link the ones I’ve found helpful)
5. GOLD. This is the resource that should, hopefully, be completing your Guild’s Task Statues every week. If it’s not, save your gold until you find a group where it is. Once your kingdoms are maxed in level, you can expect to maximize a hoard once a month for about 500-750k gold, but everything else you earn is probably best if shared (Legendary Tasks will get you a lot of keys and traitstones over time, and they’ll do the same for your guildmates, so the progress is multiplicative)
My personal “budget” is 1 million a week, with 5 million donated during Guild Wars and a little over 15 million the week of Christmas.
Finally, as far as easy things to chase:
- do your dungeons for diamonds daily, so you can craft good weapons you missed and mythics you want
- any Adventure Board task that has gems, keys, or DEEDS (miss these, and you’ll hard-lock your ability to progress)