I originally posted this on the Steam forums. Someone there suggested I post here instead. So, here it is:
The Guild Seals process needs to be revamped:
First, and I know this will never happen, either the weekly limit for each person needs to raised significantly or it needs to be removed altogether. I do the activities that generate seals, yet because I’ve maxed out my seals, my guild gets no benefit.
Second, seals should be “collected” automatically. We shouldn’t need to go to Guild > Seals and Collect All. Again, we’ve earned them. Just give them to us.
And third, the fact that the Guild gets no benefit from seals unless the person collects them needs to be emblazoned across that Seals page. Yes, there’s a bit of an explanation behind the blue question mark on the page. But, people tend to not look there (including me). When you do click on the question mark, there’s a bit of an explanation that gets added to the bottom of the page. That text should be changed to be much more declarative. It should say something like:
“You’ve earned your seals. Collect them. Otherwise neither you nor your Guild will benefit from them. When you collect them, the whole Guild moves towards the next tier of Guild Chests and you can collect much better loot in those.”
And, that text should ALWAYS be there. Every person I’ve talked to (including myself) initially thinks that collecting seals TAKES THEM AWAY FROM THE GUILD. So, they leave them. They don’t realize that NOT collecting them takes them away from the Guild until someone tells them so.