I understand your point of view, but that is not the question presented in the post but rather the meaning of these patents.
Patents should have some value to the guild, after all, the way they are, do not even serve as aesthetics.
Of course, for a player to be loyal to a guild we have to consider X factors and putting on a list of importance patents would not be among the priorities.
But many of the factors you cited can not be resolved by Devs or with changes in guild design. These are elements that involve personal interaction. Here I refer to what the game offers and not to relationships between players.
In addition, even though patents may be irrelevant to larger, more active guilds, in most less active and casual guilds where members play for fun and friendship, any small reward offered by the efforts is welcome.
In my guild, for example, we close the tasks until the end week yes, week not because of the available time of each one. We play for fun as a family where we understand each other and respect each other’s limits, without great charges for very large weekly goals.
In this case, if the patents were no longer a vague element without important reason to exist in the game, it would be interesting and useful for us.
It’s just my point of view, but I really do not like to see an element in the game that “is just there to be”. I’d rather see a sense in that.
Another option, perhaps more “fair” would be for the game to automatically set patents below the leader according to the members’ weekly activity.
Explaining better, on Monday, members would receive their rewards for the current patent and according to activity the previous week the game would update the patents, putting all in a higher order of participation by the results obtained.
This would take away the leader’s decision to “choose” which member would have such a patent, but it would be a fair system, where each member knew their effort would define their position in the guild (similar to patents in Guild War, as defined by the player’s score in the week) .
In that case, the leader could still decide the names of the patents, as allowed in Update 4.2, but the appointments would be automatic.