Bit late at posting this, but as I started GoW for the first time after the 107-patch, this strange thing happened. Luckily I made screen shots to share! My guess is this is a testing environment for some overhaul of the guild system, but your guess is as good as mine. Any of the devs care to elaborate? @Sirrian, @Nimhain.
So first off, it happened probably because my Windows VM was in sleep mode (running Windows 10 under Parallels on the Mac - still no Mac version of GoW, shame on you, devs! ). When I woke up GoW it somehow failed to force me to install the new patch (which was already out, I had played it on iPad). Instead, it did a ‘normal’ update of the files and downloaded some stuff as usual. And then the GoW desktop showed this:
Conquest! That made me very curious, at first I thought there was a new patch, 126.96.36.199 or something. So I clicked it. And then it showed me this:
The C in the header bar was my clue that this was some testing thing. But I like the idea of an expanded and in game ranking system, apart from just guilds.
When I clicked Global I saw this:
I say: promising.
I didn’t start playing from then on, out of fear it might do something to my game progress in the ‘real’ version.