Internally called it correctly Well, I was 80/20 on it (had to keep open the possibility of a new IP), to be honest. From a business perspective, it made much more sense to develop PQ3 over a new IP.
It would be a large missed opportunity, IMO, if there was not a connection between the two games. Gems of War is still performing fantastically well for a game of its age. If there was one significant vulnerability of the game, it would be the lack of exposure and recognition in the market.
How familiar are newer players with the Puzzle Quest brand currently, given the large number of years since the last game? Likely few.
How many people who like/love the critically acclaimed Puzzle Quest games know that Gems of War is made by the same developers? Among players in the previous group, likely even fewer.
At least in my head canon, there is a large opportunity for the refreshing of the brand. A new retail game gives the brand a fresh presence, which can then be used to generate awareness for Gems of War and grow the game’s playerbase further. Really hoping to see ties between Etheria and Krystara in the new game.
In any case, congrats on the formal game announcement!
EDIT: I see the news reports from the PR release stating that the game is a base F2P game. That cools expectations a bit and I hope that PQ3 does not cannibalize players from GoW and hurt both franchises. I have to wonder a bit if sales of the PQ remake on Switch partially drove this decision.