A thought that came to me today is perhaps there is something the devs are trying to accomplish, but are afraid to say because it sounds bad. The trouble is by not ripping the band-aid off and just saying it, the message isn’t clear and people speculate and think they can change it.
I keep thinking about Salty saying something like, “We want new players to learn to prioritize spending.” I feel like there’s a deeper, unspoken truth there. I think what is actually meant, and where the devs are going is more like:
We want all players to get used to the notion that it won’t be possible to obtain everything for free.
There. That’s definitely a paradigm shift for GoW. I think part of why people are angry is they see this in the writing on the walls, but the devs aren’t saying it so players feel like they can fight it. I believe the train has left the station.
See, the thing is if the devs put that on the table and say, “This is the philosophy going forward”, you can swallow the pill and decide if you want to stay. A lot won’t, but a lot will. I’ve played games with that mentality that still managed to be fun for a while.
But perhaps they aren’t saying it because the longer they can string people who believe in them along, the more chances those people will spend a little bit more, or help the DAUs or whatever look good.
GoW had a very abnormal monetization plan and I think its devotion to the F2P player was both rare and commendable when I started in I guess 2017. That philosophy led it to an abnormally old and loyal playerbase for an F2P, and it seems like they give panels at GDC or something? So it seems like what they did was successful and got them here. So it’s really strange to me to see them perhaps steering the ship in another direction. If people were coming to me for business advice, I don’t think I’d be planning to adopt the business plans they’re unhappy with.
All in all I have to pick something on the spectrum between two choices:
- The devs know exactly what they are doing, and the playerbase that is angry is no longer important to them.
- The devs are completely incompetent and don’t know anything about running an F2P.
I’ve never believed the needle was more on the “incompetent” side. Perhaps “overworked”, that shows through. Maybe “not in full creative control”, that’s believable especially if “overworked” is true. But despite a lot of evidence to the contrary that gets blasted at me on the news every day, I really find it hard to believe incompetent people could have managed a game for this long.
So I think they know what they are doing, and either don’t or can’t care.