Yes - I agree with both of you @Taisiakat and @htismaqe about it being "time based" rather than "skill based" in general
So given we agree on this assumption:
Should there be more achievements/rewards for more?
e.g. High Tiers for PVP (e.g. small amount of glory/gems for every 1000 points past 1900 for example)
When you are leveling kingdoms for gold, they work on an ever increasing scale/cost for the next level, same type of thing could apply here.
Perhaps some small additional reward if your guild did actually get 45k seals
A level 7,8,9 for weekly events on an ever increasing scale
The additional reward can actually be fairly small, its the pride in achieving the challenge that appeals to some and its one element (other than the leader board) that the game is lacking.
Overall my point is that by making all the tasks/events/goals achievable by everyone, you do miss the chance for some people to "overachieve"
Once again, this is not for me personally, but sometimes even I am left going, done PVP, done Event, done Seals, done Guild requirements... so stockpile for next week or ???
Be great to have an option or two for something to work towards