Not sure about YouTubers, because I don’t watch streamers.
But after the first 1-2 weeks even with the limited info in-game every player see how many steps it took them to get to the end (best case scenario for me over the past few weeks - a few steps over 90, worst case - about 118-120). 7 free torches daily, 5 from each pack, 1 free lantern from the first merchant. 50 steps for free, meaning we need another 40-ish-70-ish torches, depending on player’s luck. Giving 8-9 packs for the luckiest players, 14 packs for the most unlucky ones. From there, spread the purchases over the week instead of over-investing early. Basic math is available to everyone.
I see another issue here, though, apart from the gem cost itself. This is yet another attempt to force us to play daily, otherwise we risk missing out. These players spending more might be just those who can’t / won’t play daily and then need to catch up with the 150-gem packs. That’s a separate discussion, though… one that we had with Kingdom Passes, for example, but little has changed (the 2.0 pass became less grindy, but 1.0 had more leeway built in, more days could be missed); I don’t think anyone raised this with holiday events (yet), but they suffer from the same issue. Feels like I’m the queen of derailing this morning, sorry!