Just wondering if you have ever considered a Kickstarter campaign to fund additional non-core content?
(I understand that their cut is significantly less than Apple or Google - plus you get the funds in advance of the work)
I am thinking non-core game elements, such as additional skins, characters, option for name change, alternative game/screen layouts/icons, alternative art, variant maps, community generated art/icons/layouts etc.
Essentially things that do not make the game P2W but add to the game in other ways
This pre-paid funding could potentially provide a clearer indication regarding the gems of war communities appetite for spending on these types of content and allow for an appropriate amount of time/resources to be used to deliver them.
Post Kickstarter could then be added in game for a price - be in real money or in game currency - thus allowing a cake and eat it to element (and allow for new players to get access to it moving forwards)
In theory it may be possible to run a Kickstarter on an regular schedule with specific areas of focus
Be great to know your thoughts