Sorry, but I hope they’ll never become one. This is a casual solo game first and foremost. The guild system as it is already gives great bonuses to players who chose to be in a guild at all (myself included). I don’t ever want this game to come to a point where most players feel they have to be in one of the few “top” guilds and grind PVP nonstop, with such fun concepts in mind as “you need to be able to win most fights in under a minute, for efficiency” and “donate __% of your hard-earned gold to advance whichever task the leader demands of you, or get fired”.
Those few über active guilds already give ridiculously huge advantages to those who mass up in them, compared to what single players or even players in more laid-back guilds can ever hope to amass (hundreds of free gems a week…). Trophy exploits aside (and perhaps other similar abuse we have yet to uncover), they don’t need to be given even more power anytime soon, and certainly not as a priority.
The development priority should (and appears to be, thankfully) on features that benefit ALL players. Not just the few dozens who like to add a boss, colleagues and office rivalry to their gaming experience.
I understand many of the forum regulars are in those few guilds, and they’re certainly very vocal. I’m not interested in starting a flame war with them, here. However, I think it’s important that players who aren’t in this specific club with this specific mindset also be heard on this matter.
That being said, I’m not sure what guild updates you expect or demand, in this case. If it’s simply interface upgrades as the chat you mentioned, I’m all for it. If it’s more and bigger rewards for the 1% most active guilds, and more and bigger incentives for everyone to join them, as I suspect from various previous guild-related threads, it’s another story.