I was thinking about this again especially after reading what @sylverscale said in the post (Please reorder the Victory cards more sensibly) that perhaps the devs bank on many guilds not helping each other out and thus spending more gems.
Yes, maybe it is too hard to program direct messages to individual guild members, but we have the ability to message everyone already. The game already does it to announce updates, apologize for issues caused and then to explain compensation issued to players. If the game can already message everyone a text into their message box, could it be adaptable for Guild leaders to message everyone a text as well?
I would really love to use this to send everyone the ToD rooms to unlock, etc. It would also have been super helpful this week to explain the World Event scoring because it isn’t intuitive that the lower rarity battle score higher than the Eye of Arges mythic battle.
Anam Cara