For me the answer should be camaraderie: having fun and making friends. Depending on the game, raids and loot (with those friends).
But in GoW, it’s something else entirely. The Guild system is not about friends or loyalty, it’s a sociopathic staircase of acquisition.
And what awaits you at the top? Burnout.* Hooray?
Edit: To make sure I’m clear about this: with a good (or even average) guild system, you’d love your fellow guildies, and even if you’d achieved everything in the end game, you’d keep playing the game just because of the friends you’d made.
I actually think all that you mentioned is possible if a group of people got together and started their own guild. It’s just that doesn’t happen too often anymore that I’ve seen. Those people just have to tell themselves no matter what we’re sticking together. In other words, don’t play this game to get the highest rewards, just play the game for fun.
Yeah, okay, hey. This is a Match-3 game with RNG rewards against an AI controlled team. Anything you layer on top of that is strictly on you.
If you are burning out, play less, play different modes, quit your guild and go solo. If that no longer provides satisfaction, find a different game to play. Everyone eventually burns out of anything they at some point found pleasurable. Try not to take the whole world down with you as you go.
Man, I’m in a guild to help out other folks and get a bunch of random stuff on Mondays. It’s not about maximizing my return on investment or anything like that… this is a game and we should enjoy it, not obsess about whether everyone’s pulling their weight.
So what if some of the other guys don’t hit the same contributions. Again, this is a game. If everyone gets a bunch of stuff and guild bonuses then great.
while everyone (to who the problem addresses) still needs to face it on their own and choose either roi or fun and accept the choice - it is also true that the system could somehow give an alternative rewards of some kind that would increase the fun for those who do not choose roi as their main priority,
that could lower the stress a bit?