Not that I’d consider a 33% increase in either Souls or Gold that outrageous of a plus. And x2 Experience means nothing after level 300 and you’re in a decent enough guild.
VIP rewards a maximum of:
100% Gold & Souls Bonus (Additive)
50% Exp Bonus (Additive)
4 Glory Keys per day (1 more than successful Arena run, 3x less than guild task.)
+50% more gems with gem purchases (Doesn’t count for Daily Gems)
New troops start at level 10 (The first 10 levels of any troop is very cheap in comparison to the last 10)
VIP Chest Access (Costs gems to use, more so than Event Chests)
Free Scouting (Saves 50 Gold per scout)
+100 Gold when logging in each day.
None of these features effect the primary gameplay itself. If they added that Combo-Breaker effected the AI regardless of difficulty, or cash exclusive troops (or maybe payed ascension), that’d be P2W. But this purely all Pay for (faster) Progression.
It’s not even the money-hungry type of Progression, otherwise VIP would be temporary and expire unless you renewed it each month. It’s a very lax business model, I’ve never seen another like it.