They really need to revamp the VIP rewards. Like going from 10 to 11 is basically worthless. Troops start at 15. Can’t speak for everyone at this level but mine are all at 20 already. One gem key. Seriously it should be more like 10 gem keys a day. Add in dragonite, cursed runes and I’m sure there is plenty more you could add.
Also add a VIP tier when purchasing elite pass in campaign and other events. So the people who purchase the pass that are say VIP 10+ and exp lvl 1500+ get rewards more relevant to their needs. This would incentives people to play more to get experience lvl up.