I think my opinion hinges on the rate at which deed flash offers appear. I think there are a lot of assumptions on both sides being used to make arguments more hyperbolic than they could be.
For example, it’s likely the flash offers will be limited, but we also can’t assume they’ll be limited to 1. We also need to know the rate at which deeds can appear, which has a fairly wide gulf. “1 money offer per week” flips from “harmless” to “heinous” depending on if we expect roughly the same free rate or something like “1 per month”.
People who say it “smells P2W” fear players who spend money will make progress 4x or some faster rate, which is unprecedented in GoW history. We’ve always had for-money offers, but how much progress does buying DK armor or a legendary really represent? When I was first starting in GoW, I admired that for the most part the money offers were transparently “a donation” and not “significant game progress”.
We’re already in a world where the high-level players agree if you can’t spend premium currency on potions it’s dramatically harder to participate in Delves up to level 500. Some of those high-level players are in guilds that get disproportionately rewarded gems so it’s “easier” for them to spend those gems. The vast majority of the game, demonstrably 90% or more, can’t, so it’s akin to a money purchase. The deed system seems to be introduced at least partially to address the same problems with factions, and is going to also be tied, initially, to money spends.
To to TL;DR; that last paragraph: the “smells like P2W people” are upset because factions already feel like they are P2W for the average player, and the “solution” being introduced in the next patch also has a component of P2W.
“The game has to make a buck” is the excuse to use when no other argument can be conjured. It’s a sign of defeat. The game’s appeal, for years, has been “they don’t sell stats”. They’re “selling stats” in a very indirect manner now. They don’t have to. Other games sell cosmetic items. Of note: people have asked in Q&A before for cosmetic items. The devs have expressed openly they are not interested in pursuing that route. That leaves them with only stats to sell.
I’ll leave with an on-topic snippet of a good song. Not every way to make a buck is a good one.
Bag full of oily rags, fifty cent lighter
Dreams of retirement in Cancun, burning ever brighter
There’s a lot of ways to make money in this world
But I can’t recommend insurance fraud