In less than a week the first Great Generals will be popping up in the alliances.
Here’s a small breakdown of why the current premium pass continues to be ignored by most of my guildies, who would have otherwise purchased it:
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Alliance Rank Reset is a slap in the face taking into consideration the amount of effort and resources required such as Gold Marks for extra monolith boosts. The daily gold marks granted for top ranks are insignificant when compared to other sources of Gold Marks, so allowing players who have done the 800k VP grind within a season to keep that benefit (like we do with Factions) would surely not break any bank, and would actually encourage many to try that grind once, as opposed to the current “what’s the point, since it’s gonna be reset anyway”.
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Rewards are designed to discourage purchases: at the beginning of the season, players may be hesitant to purchase the pass since they may be uncertain whether they can reach the target VP… …and once they get the target VP, they may now be hesitant to purchase something that includes some VP idol thing 18% of the time, that gives them VP they no longer need, and that cannot be carried forward in any meaningful way.
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Chest rewards only give what players really want 48% of the time: and that number will get gradually smaller over time, since the chance of getting souls for maxed immortals will also be another deterrent to purchase the pass (see how players who own most mythics no longer go for random chest pulls hoping for a new mythic, since it’s an exercise in futility and a waste of resources, which when it comes to the pass would be $)
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For most players that are active enough to clear all season pass goals, the premium pass only offers these as actual rewards: 1045 Season Immortal Souls (Includes Overlord Reward) and 720 Burning Marks (Includes Overlord Reward). But those 72 Chest pulls are going to give us souls only 48% of the time on average, so that’s about 35 Chests with random immortal souls. And that’s of course ignoring that many players would be paying to be well below that number, as demonstrated by the “fun” dragon RNG that is ongoing to this day.
That is what you are offering your customers, and that is why many guildies that would have considered purchasing the pass are skipping it instead.
