@Everyone… This thread has actually been super-productive for myself and the team.
Superficially, it’s quite easy to address the concerns expressed here as “People just want more stuff for less effort”, but I’m glad we all took the time to discuss it (in civil manner too… is this REALLY the internet… wtf?), because it’s actually an issue about creating clearly-achievable paths towards their various goals for players in early end-game or moving towards it.
Be assured this is now firmly on our radar!