# Milk, Bones, & Muscles - A Sincere Letter to the Devs **URL:** \ **Category:** Feature Requests and Game feedback\ **Created:** [December 10, 2020, 5:37pm UTC](https://community.gemsofwar.com/t/milk-bones-muscles-a-sincere-letter-to-the-devs/67594 "2020-12-10T17:37:00Z")\ **Posts on this page:** 1\ **Showing post:** 41
**Author:** ![xolid99](https://sea1.discourse-cdn.com/flex019/user_avatar/community.gemsofwar.com/xolid99/32/66856_2.png) [@xolid99](https://community.gemsofwar.com/u/xolid99)\ **Post date:** [December 13, 2020, 12:44pm UTC](https://community.gemsofwar.com/t/milk-bones-muscles-a-sincere-letter-to-the-devs/67594/41 "2020-12-13T12:44:45Z")
> [@Lyrian](#): > > > [@xolid99](#): > > > > Apparently ‘Month on Month’ gross income up over 34.2% September 2020 over September 2019. There’s the effect of the pass system. That’s on top of near €4 million gross income last year. > > I understand the perspective you are trying to present with these statements. However, your post might be unintentionally misleading to readers. Gross income is a measurement of monies generated before _any_ expenses needed to generate those monies are considered. A company could have fantastic gross income numbers, but still be losing money every day. > > By itself, gross income, without any additional context lacks sufficient meaning regarding the financial operations of a company. On a hunch, I did some digging and found the source document from which you are citing the 34% number. After additional review and looking at the remainder of the income statement, Gems of War, Q3 year-over-year, has done quite well. Impressively so for a six-year old game-as-a-service. I am not necessarily sold the entirety of the revenue increase is solely because of the campaign pass, but I would generally agree that it seems plausible that a majority of the gross income gain would be a result of that. > > That said, I cannot find support for the claim that the game earned €4 million gross income last year. There is not a breakout of Gems of War’s revenues on the full-year consolidated income statement. Can you point me in the right direction on this? > > However, is that result necessarily bad though? On one hand, I can see an argument regarding increasing revenues. On the other hand, would that not mean that the game’s continuing financial success is a reason to warrant future investment in the game by the publisher? If I wanted to be misleading I would say 'profit’s and not ‘gross profits’. You may have forgotten this thread - we had this argument last time… > [@5.0 Stream Discussion thread (unofficial)](https://community.gemsofwar.com/t/5-0-stream-discussion-thread-unofficial/64610/156): > > Everything ok boss? Weren’t you the one just complimenting a fellow Thief for obtaining Zuul with f2p resources? Maybe I’m just confused. Personally, I never spent money on this game before because I didn’t see anything I felt was worth it. (not on steam, so no steam pet offer). If I could Prestige myself, perhaps I would buy DK armor. And join a top tier guild. This pass seems worth the 10$ to me tho. I could still be a deadbeat if I paid 10$. A deadbeat+ if I spent 25. smile Links to some financials are in there, including the gross profit numbers. I didn’t link the post, as I was just pointing out the 34.2% increase in revenue. At the time of the linked post, we got the usual slurs hurled etc about understanding gross profit and costs, but at @ post 157? I was able to show that GOW’s gross profit was more money than all of the total operating costs (all costs, loans, taxes, salaries etc) of all the Digital Bros games combined, including their own. In other words, it couldn’t possibly be making a loss, even if it had 100% of all the operating costs of all the other companies, it would still be around .5million profit per year if it absorbed all the groups costs. In reality, and logic should prevail, that those other companies had operating costs, so GOW would obviously be making more net profit. than the absolute minimum differential from the collective, in it’s own half yearly income. So, now the game is doing 34.2% better than Sept 2019. At post 122 of that thread, you screenshotted the numbers, GOW - 3,968. In the smallprint, it says all numbers are multiplied by thousands, so the revenue was 3,968,000 (Euros). > [@5.0 Stream Discussion thread (unofficial)](https://community.gemsofwar.com/t/5-0-stream-discussion-thread-unofficial/64610/157): > > I looked at the management report for 2020, it’s a similar story, 3.968 million for the year, which means that actually GOW last year made 2,595 in the second half of the year over, 1.373 million in the first half. We are 34% up on that now (well one month’s figures show). I do agree it’s good they are doing good, as a customer I’d prefer a few things being worked on, rather than the direction the devs wish to go, which is a different direction and something which is relatively moot if they ordain it so. --- _[View the full topic](https://community.gemsofwar.com/t/milk-bones-muscles-a-sincere-letter-to-the-devs/67594)._