A search engine for when it comes to looking for a Guild, instead of refreshing the page and hoping the one you're looking for turns up!
Ability to create user friendly profiles! World chat on the bottom of the map so we can meet other players besides the ones in our guild. It could have a tab so when you clicked on it, it disappeared from the map and didn't interfere with gameplay.
Private messaging so we can talk to friends and family who also play with us .
I know in our guild we lost players and I thought "If there was a messaging feature I could have kept in touch" etc.
Hopefully this makes sense because it's 4:18 am here and I feel tired.