There is something not quite right about the numbers as DonBoba has been saying.
Pretty simple math here, if the Average amount of trophies a top 100 guild does is around 10k, around 300 trophies per person.
When fighting PvP for leaderboard, you could earn 2 x the average amount of trophies and you end up being 30,000th in leaderboard.
30000 people / 30 per guild, is over 1000 guilds of players, none of which seem to be rising to the top. Also it seems pretty unreal that of the top 100 guilds that actually seem to be most active, forums, pvp etc... they are actually less active than 30000 people?
Math does not add up, There is either fake accounts making it harder for the average player to get higher in ranks, or there are 10000's of bots that create new accounts constantly to farm the rewards which are worthless since the account gets terminated. There is something wrong here...